Design has always been an interest of mine, so when I read about web-brutalism design in my favorite graphics magazine, I knew I had to find out what it was.
Web-brutalists are digital designers that create raw, irreverent, ugly websites. They are more concerned with simplicity and truth than comfort and frivolity. The younger generation is designing this way as a reaction to the busy, lavish, opulent websites that are out there now. Some designers claim the old design rules are causing the death of creativity and that Web-brutalism with its noncompliance encourages creativity and diversity. Of course a good designer will know which rules to break and which to keep.
In the past two decades, we have moved from an information age to an innovation age. Both need to work synchronously as technology becomes increasingly mobile. Technology needs to be wearable, fashionable and fit seamlessly into our lives. Standardization is a major factor for everyone. New ideas need to coordinate with existing services to work. Today we see that with some design, for example, a charging cable can be used by several electronic devices. On the web you will see templates as another example, with users on WordPress blogs, etsy shops and eBay sellers using standardized designs. Web-Brutalists are designing as a response to these templates and standardizations by using original designs that break out of the mold. These brutalist websites tend to be more flat, text-heavy and simple sites (see examples below).
Pascal Deville, a Creative Director from Zurich wrote about the web-brutalism movement in 2014. Deville had noticed some designers were using odd-looking work and wrote about it. He started a website where designers could submit their websites. With this movement growing, webbrutalism.com is receiving over 100 submissions a day from many different countries and industries. This design style is growing in popularity today and is a new authentic voice reaching target audiences.
Check out some of the unique websites:
www.webbrutalism.com
www.awwwards.com/brutalism-brutalist-websites.html
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Tags: art, art trend, artistic movement, creativity, design, Inspiration, web design, web-brutalism